Posted by Robyn Craig on Jan 5, 2009
Happy New Year! With a new year comes the need for new objectives, goals, and strategies.
Now is the time to take a look at your PPC ads and refresh. Review the performance of your ads, and pause those that have low clickthrough rates and low conversions; most search engines offer free Ad Performance [...]
Posted by Robyn Craig on Dec 26, 2008
A Solid Cactus employee recently reached out to fellow Shavertown and Wilkes-Barre coworkers to help a friend who is suffering from leukemia. Due to the inability to work and skyrocketing medical expenses, the friend is having difficulty paying for basic necessities such as groceries.
All one had to do was ask, and in flooded a [...]
Posted by Robyn Craig on Dec 19, 2008
Well, it is that time of year again…time for Northeastern Pennsylvania to see beautiful blankets of snow as we approach the holidays. Pictured is our lovely home in the midst of the expected 6-12 inch snowstorm we are enjoying. (Well, the skiers are enjoying…but the drivers of cars with no 4WD or traction…”sleds” [...]
Posted by Robyn Craig on Dec 12, 2008
When building a PPC account, it is important to take a targeted, organized approach to the logic behind the account structure. PPC accounts are comprised of a hierarchy of campaigns, ad groups, keywords and ads.
Avoid a stew full of themes and terms. For example, if you sell sporting goods, you wouldn’t want to [...]
Posted by Robyn Craig on Nov 28, 2008
Well, it has come upon us…Black Friday is here, and Cyber Monday (December 1st) is around the corner. But don’t overlook “Green Monday”, the second Monday of December (December 8th), which, for some online stores, is more profitable than Cyber Monday.
http://www.3tailer.com/ecommerce/green-monday-vs-cyber-monday-2008-showdown
If you haven’t already done so, ramp up your PPC bids and budgets, and don’t [...]
Posted by Robyn Craig on Nov 21, 2008
A coworker just stopped by, and started talking about the family frog. That’s right. I said “the family frog”.
He talked about how the family frog started out as a science project. His daughter nurtured the little guy from tadpole to full-fledged froghood. But it didn’t happen overnight. It took a lot of time, effort and [...]
Posted by Robyn Craig on Nov 13, 2008
Don’t be! Get ready for the biggest online shopping time of the year–Black Friday through Cyber Monday–without the headaches.
Preparing for the holidays can be overwhelming, so don’t waste time spinning your wheels. Check out our newest solution to help ease the pain:
http://www.solidcactus.com/holiday-landing-page.html
Don’t get caught in an avalanche–get prepared now!
Posted by Robyn Craig on Nov 7, 2008
If you are following the Yahoo/Google agreement, you will be interested to know that as per the following from Hilary Schneider, Executive Vice President for Yahoo! U.S., Google has decided to terminate the proposed agreement:
Dear Advertiser,
We wanted to reach out to you directly regarding Google’s decision, announced earlier today, to terminate the advertising [...]
Posted by Robyn Craig on Nov 6, 2008
When you are marketing your product or service, be sure you know your desired goal. Are you looking for as much traffic as possible? Is your goal centered around sales/conversions? Do you have a lead-driven business? Are you looking to create and build brand awareness for your store? Are you [...]
Posted by Robyn Craig on Oct 29, 2008
To add to Marc Manfree’s encouragement to get out there and vote, following is another helpful resource, courtesy of Google:
http://maps.google.com/maps/mpl?moduleurl=http://maps.google.com/mapfiles/mapplets/elections/2008/us-voter-info/us-voter-info.xml
