Posted by Robyn Snyder on Jun 5, 2009
In case you aren’t aware, there is a new AdWords Editor upgrade. Say hello to:
AdWords Editor 7.5.1
Have you tried it yet? What do you think?
Don’t know what AdWords Editor is? Contact me!
Posted by Robyn Snyder on Jun 4, 2009
…but it’s all for a good cause!
Being in business isn’t all about earning profits. It is about community involvement and corporate social responsibility as well.
SolidCactus.com is fortunate enough to be part of a new program in conjunction with the SPCA of Luzerne County.
Tomorrow from 11:00 a.m until 1:00 p.m., several furry friends who need a [...]
Posted by Robyn Snyder on Jun 3, 2009
Well…not exactly. Unfortunately, there is no magic marketing wand to wave in the wonderful world of e-commerce. There are, however, best practices and tried-and-true techniques that can help you leverage position against your competition.
Check out how BlairCandy.com leverages Pay-per-click (PPC), Social Media, and other marketing efforts to maximize advertising budgets. PracticalEcommerce.com interviewed the merchant to [...]
Posted by Robyn Snyder on May 29, 2009
If you look at the Google Search Query Report and shudder, do not be afraid. Or, if you are asking yourself, “What the heck is a Search Query Report?” this is the post for you.
The Google Search Query Report is like taking a tour inside the minds of the consumers who clicked your ads. You [...]
Posted by Robyn Snyder on May 22, 2009
We live in the land of the free and the home of the brave, but are you aware of all of the free resources and tools Solid Cactus offers? You are already reading the blog, but be sure to browse around through all the categories.
Are you reading eBiz Insider magazine? If not, start now! The [...]
Posted by Robyn Snyder on May 15, 2009
As a merchant, you should always be looking for new ways to keep your audience engaged and to keep your site fresh. Sometimes, a feature that ultimately benefits you can feel like an extra bonus to the consumer. For example, if you check out the Scratch and Save feature on www.BlairCandy.com, you’ll see that a [...]
Posted by Robyn Snyder on May 13, 2009
I recently referred a very high profile client to a small local merchant, who shall remain nameless. Much to my chagrin, the client was told the $30 order could be filled, for an extra $30 delivery fee! Let me repeat…the $30 order could be filled, for an EXTRA $30 DELIVERY FEE!
Now, perhaps you are thinking…well, [...]
Posted by Robyn Snyder on May 8, 2009
Sometimes, two isn’t better than one. In PPC campaigns, you don’t want to duplicate keywords, unless you have a justification for testing purposes. For example, let’s assume you sell all types of clothing, including plaid fleece scarves. You may have a fleece campaign that you run during the winter months, but you may also run [...]
Posted by Robyn Snyder on May 1, 2009
No one has ALL the answers to Pay-per-click (PPC) keyword success. But, there are several key resources that you should bookmark and keep handy:
Solid Cactus Paid Search Blog
eBiz Insider Forums
Google Adwords Help
Google Adwords Editor
Google For Advertisers
Google Small Business Network
Take control and put yourself in the front seat to drive [...]
Posted by Robyn Snyder on Apr 17, 2009
The long-tail, the short-tail, the peacock-tail (okay, so I threw that one in there for good measure)…what does it all mean?
A short-tail keyword is typically a one or two word term such as “feather boa”. People who search such terms are typically in the early stages of the buying cycle, and are still researching. Others [...]