Posted by Rebecca Rowett on Mar 27, 2009
So your asking yourself, “What else can I be doing to help boost sales?” The strategy and game plan you had in place last year has most likely been thrown out the window. Constantly making necessary improvements to your site, product selection, even communication needs to be revisited with these changing [...]
Posted by Rebecca Rowett on Feb 20, 2009
One strategy to consider applying to your pay-per-click account is launching Geo-targeted campaigns. Targeting your customers by geography is important in many aspects. Even though your online store has limitless targeting boundaries, marketing and attracting on a local basis can improve reputation and perhaps increase sales.
Refer to Google Analytics data [...]
Posted by Rebecca Rowett on Jan 16, 2009
Are you overwhelmed with the stock of “after holiday” inventory or products that have been sitting on your shelves for the last year or so? For those of you feeling the anxiousness of clearing away bulk inventory, there’s something you can do that may help.
For those unfortunate to have a large [...]
Posted by Rebecca Rowett on Nov 14, 2008
With the holiday rush and Black Friday right around the corner, there are numerous areas to take into consideration with the expected rush of online traffic. If you haven’t already begun preparing for the online holiday rush, it’s not too late to put these last minute tips into effect.
Promote a shipping incentive for the holidays. [...]