Posted by Michael Jozaitis on Oct 15, 2008
I think more often than not we often forget the triumphs and disasters of the past. As marketers when we look to isolate trends - be them bids (in SEM), consumer sentiment, insights, motives or any other data points we look to the past. We look to the past for knowledge and most importantly - [...]
Posted by Michael Jozaitis on Sep 19, 2008
By coincidence (and no we didn’t plan this, I swear) two of our Sr. SEM Managers both wore purple shirts to the cactus. In honor of this we have created (for one time only!) Purple Shirt Friday. Enjoy some pictures below…
From SEM
From SEM
Posted by Michael Jozaitis on Sep 16, 2008
As all PPC advertisers (and / or Agencies) are aware Google’s Quality Score rules all in terms of CPC, bidding strategies & most importantly how your ads are positioned on Google. Google is going to be rolling out some major changes to Quality Score very shortly. In my professional opinion this is going to help [...]