Posted by Michael Jozaitis on May 19, 2009
So, like most people I’ve got a pretty strict morning ritual. I wake up, brew up some french press coffee, shower, watch CNBC and drive to work.
Then, at work it’s another ritual - swivel into my chair, drink more coffee, check my accounts from the day before and then the week or so before. After [...]
Posted by Michael Jozaitis on Apr 24, 2009
That’s right, I did. But, it’s surely not over spilled milk or the stain on my new poplin shirt.
Geocities, yes that beloved relic of ages ago, has finally closed it’s doors…
It’s actually hard to believe that the site was still up and running until a few days ago; but alas, it is no more.
I’ve got [...]
Posted by Michael Jozaitis on Mar 31, 2009
Yes, you read that right; this post is going to be about the greatest game ever played… Frisbee!
Move over bastketball; you had your month!
So, as you may, or may not know - us Cacti are huge fans of the flying disc.
An old beat-up Frisbee that lived in my trunk last year has transformed into a [...]
Posted by Michael Jozaitis on Mar 12, 2009
Lots of times clients will ask us the ever infamous question, “What’s Next?”
This “What’s Next” pertains to expanding further into the PPC (Paid Search) space, after a client is fully up and running Google, Yahoo & MSN. Many clients tend to think of getting fully up and running on the “Big 3″ as the end [...]
Posted by Michael Jozaitis on Feb 12, 2009
It’s hard to turn the TV on now-a-days and not find someone covering, screaming about or running scared from the current state of the US economy. The same goes for the online space - blogs, portals, news sites, press sites are all covering the current economic climate, and there is not much positivity in any [...]
Posted by Michael Jozaitis on Dec 18, 2008
After years of carving out a niche of highly dedicated, involved, loyal & die-hard fans Apple has essentially turned their back on their base. I’m not MacWorld historian but I’ve got a pretty good idea that it’s a summit for die-hards, early adopters and major media press.
Apple just annouced they won’t be exhibiting at MacWorld [...]
Posted by Michael Jozaitis on Nov 11, 2008
Read an interesting article this morning - what’s more effective at driving interest, brand exposure, brand persuasion and share of voice (to name a few) is it a “highly targeted” TV ad or a promo gift?
From attending some industry conferences / expos it really does make you think a bit…which sticks with you better [...]
Posted by Michael Jozaitis on Nov 7, 2008
This week, a few of our Team Leads from Internet Marketing visited Ad-Tech for the day. It was a great day filled with some great knowledge, keynotes & meetings. Find some photos from our trip below…
From SEM
From SEM
From SEM
From SEM
From SEM
Posted by Michael Jozaitis on Oct 28, 2008
More often that not being in the SEM industry has the capacity to make you -
A. Talk faster
B. Analyze ever bit of data you can get your hands on
and..
C. Talk in acronyms (ROAS, CPA, CTR, Conv. Rate, CPC, PPC, SEM…)
To us these are normal common place words, but we must remember that not everyone in [...]
Posted by Michael Jozaitis on Oct 23, 2008
This weeks lets take a more of an interactive approach - has anyone here read Seth Godin’s Tribes yet?
If not, its awesome - pick up a copy