Posted by Michael Jozaitis on Dec 18, 2008
After years of carving out a niche of highly dedicated, involved, loyal & die-hard fans Apple has essentially turned their back on their base. I’m not MacWorld historian but I’ve got a pretty good idea that it’s a summit for die-hards, early adopters and major media press.
Apple just annouced they won’t be exhibiting at MacWorld [...]
Posted by Michael Jozaitis on Nov 11, 2008
Read an interesting article this morning - what’s more effective at driving interest, brand exposure, brand persuasion and share of voice (to name a few) is it a “highly targeted” TV ad or a promo gift?
From attending some industry conferences / expos it really does make you think a bit…which sticks with you better [...]
Posted by Michael Jozaitis on Nov 7, 2008
This week, a few of our Team Leads from Internet Marketing visited Ad-Tech for the day. It was a great day filled with some great knowledge, keynotes & meetings. Find some photos from our trip below…
From SEM
From SEM
From SEM
From SEM
From SEM
Posted by Michael Jozaitis on Oct 28, 2008
More often that not being in the SEM industry has the capacity to make you -
A. Talk faster
B. Analyze ever bit of data you can get your hands on
and..
C. Talk in acronyms (ROAS, CPA, CTR, Conv. Rate, CPC, PPC, SEM…)
To us these are normal common place words, but we must remember that not everyone in [...]
Posted by Michael Jozaitis on Oct 23, 2008
This weeks lets take a more of an interactive approach - has anyone here read Seth Godin’s Tribes yet?
If not, its awesome - pick up a copy
Posted by Michael Jozaitis on Oct 15, 2008
I think more often than not we often forget the triumphs and disasters of the past. As marketers when we look to isolate trends - be them bids (in SEM), consumer sentiment, insights, motives or any other data points we look to the past. We look to the past for knowledge and most importantly - [...]
Posted by Michael Jozaitis on Sep 19, 2008
By coincidence (and no we didn’t plan this, I swear) two of our Sr. SEM Managers both wore purple shirts to the cactus. In honor of this we have created (for one time only!) Purple Shirt Friday. Enjoy some pictures below…
From SEM
From SEM
Posted by Michael Jozaitis on Sep 16, 2008
As all PPC advertisers (and / or Agencies) are aware Google’s Quality Score rules all in terms of CPC, bidding strategies & most importantly how your ads are positioned on Google. Google is going to be rolling out some major changes to Quality Score very shortly. In my professional opinion this is going to help [...]
