Posted by Leigh McGlynn on Apr 9, 2009
Just when we thought Google Adwords reporting couldn’t get any better…
Introducing the new Adwords conversion metrics. They now allow us to record not just the conversions, but how many items the consumer actually bought. For example:
If you were shopping online for a Custom Designed Dog Bowl and ended up buying a Dog Life Jacket as [...]
Posted by Leigh McGlynn on Mar 11, 2009
Recently I have taken on a very fun and challenging bet. It’s a bet (just for fun, of course) that needs total and complete dedication to win. It involved the Emmy Award winning ABC drama LOST. I was challenged to watch the show to see who could reach the end of season three first. Now, I took this on [...]
Posted by Leigh McGlynn on Feb 5, 2009
Year after year January tends to be our slowest month for spend and conversions. It’s usually a time that we clean up accounts, refresh some ads, and look back to see what changes we could make from the past year. However, this January things were a little different. Business was slow, but the clicks came [...]
Posted by Leigh McGlynn on Jan 6, 2009
Normally this is the time that you get to relax and put the holiday season behind you. Put your decorations away, haul the Christmas tree to the curb and start working on your New Years Resolutions. Well in PPC land, our work never ends. When one holiday is over we move on to the next. [...]
Posted by Leigh McGlynn on Dec 5, 2008
Recently, I transitioned back into my old department, the one where I started my career here at Cactus with. In coming back, all the good memories that I took with me to my other position at Cactus are still here. The laughs, the singing, the silly banter that goes back and forth over the cubes, [...]