Posted by Joanne Hart on Oct 31, 2008
If you’ve been watching the news, listening to the radio or reading newspapers during the past couple of weeks, chances are you’ve heard at least one financial adviser warning investors at large that panic is not a sound investment strategy. Of course, it’s not easy to watch your portfolio lose so much of it’s value [...]
Posted by Joanne Hart on Oct 24, 2008
There is a new buzz word in the world of Intellectual Property protection on the Internet: “Digital Socialism”. In the article “Digital Socialism and the Tyranny of the Consumer”, Digital Socialism is defined by the author as “The belief that there should be, in effect, some form of collective ownership and/or control of intellectual property.” [...]
Posted by Joanne Hart on Oct 10, 2008
I’m a huge fan of research. Why? Because it’s a good way to gauge whether or not an idea I have is completely inauspicious before I waste any time or energy developing it. Research is the best! For example, you wouldn’t walk into a clothing store with a blindfold on and just pick [...]
Posted by Joanne Hart on Oct 3, 2008
A few weeks ago I wrote an blog about marketing to Hispanics in the U.S. as well as abroad using bilingual PPC efforts. In order to maximize the potential of an internationally targeted Internet marketing effort, it is important to develop unique efforts for both PPC and SEO because at this point in [...]
Posted by Joanne Hart on Sep 26, 2008
Something recently dawned on me. I look at client’s sites day after day. I see how they are arranged and what their top selling items are and what needs to be advertised more to push some sales. As I pass these wonderful new stores on to my friends, I realize I’m not utilizing them myself! I, [...]
Posted by Joanne Hart on Sep 26, 2008
Well, just when we thought it couldn’t get any worse, Lehman Brothers, Merrill Lynch, and AIG bite the dust. And unfortunatly the government doesn’t just happpen to have $85 billion dollars in the freezer for a rainy day, which exacerbates the situation slightly. All of this is happening at a time when growth of the [...]
Posted by Joanne Hart on Sep 23, 2008
As a Search Engine Marketing Manager, my job is a little bit like babysitting. My accounts are the little ones I take care of and their respective ad groups are like personality traits that need to be nurtured and developed or, in some cases, discouraged and corrected. If I were a good [...]
Posted by Joanne Hart on Sep 17, 2008
There has been a lot of attention lately on Hispanic-targeted online marketing. Most of the articles I’ve read are about the Hispanic market being an overlooked niche market with tremendous growth potential. According to the U.S. Census Bureau, the Hispanic community in the U.S. will reach 47.8 million by 2010, accounting for 15% of the [...]