Posted by Jean Lloyd on Feb 24, 2009
I saw an article the other day about some hidden Easter eggs in Google and I wanted to share a couple that made me laugh. Google is translated into a ton of different languages, so that most of the world can search in their native tongue. You might not be as familiar with these variations:
Google [...]
Posted by Jean Lloyd on Feb 18, 2009
Might just be the ones you’d never use yourself.
Yahoo Search Marketing recently posted a great article about researching keywords for Pay Per Click. I appreciate the fact that they start the article by mentioning something a lot of advertisers forget - think like a customer. It sounds obvious, right? You’d be surprised at how often [...]
Posted by Jean Lloyd on Feb 6, 2009
Google’s Conversion Optimizer continues to excite and frustrate me, and I think I’m not the only one. If you drive any kind of volume in your Adwords campaigns, you’ve probably seen the links in your account encouraging you to try the Conversion Optimizer.
I had the chance to try it early on in the beta, probably [...]
Posted by Jean Lloyd on Jan 26, 2009
A couple of weeks ago, a cool program that Google offers was brought to my attention: Google Grants.
Over a year ago, Solid Cactus created the Solid Cactus Cares fund in order to help local non-profits. As a result of working with Cactus Cares, we’re all always looking for new opportunities to help the non-profits we [...]
Posted by Jean Lloyd on Jan 16, 2009
All right - now that we’ve had a few weeks to sit back and recover from the holidays, I want to look ahead at what 2009 holds in store for search marketing. It seems like ‘year review’ and ‘2009 prediction’ posts are the hot thing to do right now, and I can’t resist a fad. [...]
Posted by Jean Lloyd on Jan 7, 2009
Whether you’ve been working on Pay Per Click accounts for years, or are still new to the field, there’s a lot of value in a peer review. As someone who’s been working in the field for several years, I like to get a second opinion from time to time in order to keep things fresh. [...]
Posted by Jean Lloyd on Dec 15, 2008
Small business owners and marketers everywhere are in the final stretch of the holiday season. Everyone here is making the final push to pull in as many sales as possible. If you did your homework and ran holiday promotions, along with special Black Friday/Cyber Monday and Green Monday sales, you were primed to capture that [...]
Posted by Jean Lloyd on Dec 11, 2008
All the departments across Solid Cactus are in the midst of a war. This war isn’t being fought with weapons. Oh no, this war is being fought with lights, garland and ornaments. It’s our Christmas tree decorating contest. Scott got trees for each department to decorate this year. They’re actually lining the hall right in [...]
Posted by Jean Lloyd on Nov 26, 2008
I’d just like to take a second to wish everyone reading out there a happy Thanksgiving. I hope you all are able to take some time off to rest and spend time with your families. The Internet Marketing department Solid Cactus will be resting up and getting ready for some marketing madness in the days [...]
Posted by Jean Lloyd on Nov 24, 2008
If you know what’s good for you, you’re doing some sort of holiday promo this year. I think it’s absolutely critical that merchants offer shipping deals or other sales in order to stand out in the holiday rush. It’s quick and easy to pop a coupon code in your ad text, even for those short [...]