Posted by Jean Lloyd on Dec 15, 2008
Small business owners and marketers everywhere are in the final stretch of the holiday season. Everyone here is making the final push to pull in as many sales as possible. If you did your homework and ran holiday promotions, along with special Black Friday/Cyber Monday and Green Monday sales, you were primed to capture that [...]
Posted by Jean Lloyd on Dec 11, 2008
All the departments across Solid Cactus are in the midst of a war. This war isn’t being fought with weapons. Oh no, this war is being fought with lights, garland and ornaments. It’s our Christmas tree decorating contest. Scott got trees for each department to decorate this year. They’re actually lining the hall right in [...]
Posted by Jean Lloyd on Nov 26, 2008
I’d just like to take a second to wish everyone reading out there a happy Thanksgiving. I hope you all are able to take some time off to rest and spend time with your families. The Internet Marketing department Solid Cactus will be resting up and getting ready for some marketing madness in the days [...]
Posted by Jean Lloyd on Nov 24, 2008
If you know what’s good for you, you’re doing some sort of holiday promo this year. I think it’s absolutely critical that merchants offer shipping deals or other sales in order to stand out in the holiday rush. It’s quick and easy to pop a coupon code in your ad text, even for those short [...]
Posted by Jean Lloyd on Nov 4, 2008
If you haven’t already done so, there’s still plenty of time to get out and vote today! If you’re unsure of where to go, or need to brush up on who’s running in your district, check out the two resources below:
Google Voting Guide
SmartVoter.org
We’re all on the cusp of a history making election either way it [...]
Posted by Jean Lloyd on Oct 31, 2008
Google’s at it again! They announce another update coming to their Quality Score metric soon. This update specifically deals with how clickthrough rate (CTR) is calculated into your Quality Score. Google has frequently said this is one of the major metrics in determining how relevant your ads are. This new update will factor in the [...]
Posted by Jean Lloyd on Oct 28, 2008
Jeff P. posted about the new Yahoo Web Analytics the other day, and I wanted to mention it on our blog as well. We’re all very excited to see it roll out over here, and we’re encouraging Yahoo Store owners to test it out. Maybe you’re already using Google Analytics or another analytics tool, but [...]
Posted by Jean Lloyd on Oct 24, 2008
When you start working in marketing, a weird thing happens to you. I’ve started to look at brands and their online presence the way I analyze my own clients. A magazine ad is no longer just a pretty distraction. I’m examining it to see what the intention is and where the company is driving the [...]
Posted by Jean Lloyd on Oct 17, 2008
When the lovely Caroline told me I had a package at the front desk yesterday morning, I wasn’t quite sure what I would find. I hadn’t ordered anything recently, so I had no idea what was waiting for me. When I saw the return address label, I knew it was going to be something good. [...]
Posted by Jean Lloyd on Oct 13, 2008
I read today at SEO Roundtable that Google Adwords is going to start using Twitter to communicate updates and function as a support service of sorts. It sounds like a match made in heaven, at least for me!
If you’re not familiar with Twitter, many businesses are starting to leverage it as a way [...]
