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Connecting With Your Audience

Posted by Jean Lloyd on May 27, 2009

So, it’s no secret that I’m a fan of the rock music. I have to mix things up from time to time, so instead of AC/DC, I actually went to a Coldplay concert this weekend in Hershey, PA. We killed some time on the Chocolate World tour and had some dinner before heading into Hershey [...]

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At A Loss For Words

Posted by Jean Lloyd on May 14, 2009

I like to think I’m never without words. I studied writing and I use it daily in my PPC ads, emails, and of course this blog.
So why have I struggled to find a blog topic for over a week now? It’s been a busy couple of weeks here at Solid Cactus, and that’s truly a [...]

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Cooking Up Some Keywords

Posted by Jean Lloyd on Apr 29, 2009

Last week, we were very fortunate to have our representatives from Google come to visit during Boot Camp. During their visit, they dropped off some super cool Google aprons & cook books for the team here. We wanted to say THANK YOU to Google for all they do and for the gifts that you see [...]

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Social Media Burnout, I Has It

Posted by Jean Lloyd on Apr 24, 2009

Hi everyone… my name is Jean and I’m… *deep breath* sick of Twitter.
Now, I’ve been a big proponent of Twitter and some of the newer social media outlets that have appeared in the last couple of years. Some clients here at Boot Camp this week still know me as the “Twitter Girl” from the presentation [...]

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Big Changes Ahead For Adwords

Posted by Jean Lloyd on Apr 17, 2009

If you read the official Inside Adwords blog, you’ll already know that Google is planning a complete overhaul of the Adwords web interface.  They’ve even started a new series to highlight the upcoming changes, dubbed “New Interface Thursdays”.
I attended a webinar a couple of weeks ago that went through many of the features in the [...]

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PPC Secrets Revealed

Posted by Jean Lloyd on Apr 1, 2009

Now that Jeff has proved himself as the master of SEO, I’d like to step up to the plate and flex my PPC muscles a bit. Because, as you know PPC & SEO go together like arm wrestling and kittens. If you combine these PPC strategies with Jeff’s SEO tips, you will be unstoppable.

Bid on [...]

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PPC vs SEO

Posted by Jean Lloyd on Mar 23, 2009

I often have people ask me what they should focus their energies on - PPC or SEO. Is one better than the other? Where will they get the best return?
We did our own PPC/SEO competition on Friday when Alicia and Robyn decided to have a friendly arm wrestling competition:

The funny part is - the match [...]

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The Bryan Brinkman Experiment

Posted by Jean Lloyd on Mar 16, 2009

Ok… I saw this and I had to share. It combines a couple of my favorite things:
Twitter & Jimmy Fallon.
(Scott, you thought one of them was going to be AC/DC, didn’t you? )
Last week, Jimmy Fallon let his Twitter followers know he was going to be working on an experiment during his taping. Around [...]

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Getting a break from Yahoo?

Posted by Jean Lloyd on Mar 10, 2009

Yahoo Search Marketing posted on their blog yesterday that for some industries, minimum bid prices will soon be dropping.
So what exactly does this mean? Much like Google used to do (and sort of still does with first page bidding), Yahoo sets a specific minimum bid that you have to hit in order for your ads [...]

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MSN - THE REBUTTAL!

Posted by Jean Lloyd on Mar 2, 2009

If you know much about the Solid Cactus Internet Marketing Team, you’ll know that we like to laugh. Robyn and I, in particular, have to be separated during meetings due to the giggling that ensues.
So… with all due respect to Miss Snyder, I’d like to take another look at MSN now that I’ve read her [...]

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