Posted by Bradley Hoppy on May 1, 2009
By now I’m sure you’ve heard of the infamous Swine Flu which is making it’s way up from the Mexico, infecting states as far north a New York. Everyday it seems more and more people are taking precautions by buying the essentials to start reducing their risk of getting the disease. My colleague Aaron Hagenbüch [...]
Posted by Bradley Hoppy on Mar 26, 2009
This morning I’ve attended a seminar by John Gerzema, Chief Insights Officer of Young & Rubicam group, who strongly believes that branding is the future of sustainability for a business. John mentioned that branding is now venturing away from the basis of mass media and economies of scale to a consumer empowered influence.
Popular social [...]
Posted by Bradley Hoppy on Feb 16, 2009
I’ve been presented with a few questions lately regarding traffic levels on websites, along
with product trending. If you’re new to E-commerce and online marketing then you’ll soon
understand how important it is to have a “strategic” marketing plan. Think of it this way, what
if you could forecast your marketing efforts for months to come, save money, [...]
Posted by Bradley Hoppy on Sep 24, 2008
So you want to create a campaign that will produce results. Along with Ad Copy and selecting the appropriate keywords, you will ultimately need the correct landing page. Without having an effective landing page the opportunity to produce significant sales will be lost.
First think of the product you would like to sell. Then develop a [...]
Posted by Bradley Hoppy on Sep 16, 2008
A bounce rate is a metric recorded when a person performs a search query that relates to your Ad, then clicks on the Ad and when directed to the landing page, leaves within 10 seconds.To find a true Bounce Rate, utilize Google Analytics and research the most amount of data you have. An accurate assesment can be made [...]