Posted by Aaron Hagenbuch on May 1, 2009
Whenever I create a new PPC campaign, I sometimes get discouraged by the amount of competition there is on the keywords that I am looking to bid on. Whether I am advertising earphones, hairpieces, jewelry, supplements, or tasers, there is a whole sea of competitors bidding on the exact same terms that I am. With [...]
Posted by Aaron Hagenbuch on Mar 23, 2009
So many people are concerned with achieving top spots on Google for their AdWords campaigns. After all, who can deny that advertising on the search network brings in some of the most qualified traffic to your site? However, the content network is often overlooked as an option to branch out campaigns and further expand brand [...]
Posted by Aaron Hagenbuch on Jan 7, 2009
After some office debate over the value of tradeshows and the reasons behind Apple’s sudden decision to drop out of MacWorld (Read More); it appears that Steve Jobs’ declining health was at least a partial factor in his keynote cop out.
Apple’s CEO finally came forward and disclosed a hormonal imbalance that is responsible for his [...]
Posted by Aaron Hagenbuch on Nov 6, 2008
At the root of every PPC campaign is a comprehensive list of keywords. These terms direct, regulate, and qualify all of the paid traffic that enters your site. However, it is very easy to lose focus on the relevancy of your keywords when you want the world to know about your products. Enter the long tail keyword…
Long [...]
Posted by Aaron Hagenbuch on Oct 2, 2008
It should come as no surprise that Google reigns supreme in the wide world of search. Accounting for nearly 70% of the total market share, with nearly 7 billion searches per month, Google and it’s AdWords platform are constantly revolutionizing the Internet marketing industry. Although the “Big G” has a seemingly endless bandwagon of “Googlers” that are the driving force behind its [...]
Posted by Aaron Hagenbuch on Sep 16, 2008
Although many people know AB testing as “Split” testing, I like to think of it more as a reminder to “Always Be Testing.” Whether it’s landing pages or ad copy, you should never settle for just one variation when you have unlimited freedom to experiment and try any number of combinations that your wonderful imagination [...]
Posted by Aaron Hagenbuch on Sep 16, 2008
Did you ever wonder why your campaigns are receiving a huge amount of impressions, but not a large number of clicks? You have relevant keywords, ads, landing pages and you just forked out a boat-load for that brand new site, but you still have a lame click-through-rate (CTR)… The answer could be an underdeveloped or [...]