Itchin’ To Earn Some Cash?

As a merchant, you should always be looking for new ways to keep your audience engaged and to keep your site fresh.  Sometimes, a feature that ultimately benefits you can feel like an extra bonus to the consumer.  For example, if you check out the Scratch and Save feature on www.BlairCandy.com,  you’ll see that a selling tool can provide value AND fun to the customer (and as a result, they will WANT to return to your store).  Give it a try!

You can also leverage such a tool to provide added creativity, and to become more memorable in the minds of your consumers.  For example, if you sell flea and tick medication for dogs, you can capitalize on the “scratch” theme by using PPC ads that convey a message such as:

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.                                       Is Your Pet Pestered?

Check Out Our Scratch & Save Sale

So Your Dog Will Scratch No More!

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Don’t be afraid to take a chance! We have already seen bounce rates decrease as a result of Scratch and Save.