Are You Seeing Double?? Are You Seeing Double??

Sometimes, two isn’t better than one.  In PPC campaigns, you don’t want to duplicate keywords, unless you have a justification for testing purposes.  For example, let’s assume you sell all types of clothing, including plaid fleece scarves.  You may have a fleece campaign that you run during the winter months, but you may also run a holiday campaign during November and December; in that case, you may want to run “plaid fleece scarf” terms in both campaigns to see which perform better.

If you do such tests, I recommend setting up separate campaigns to do so; avoid duplication of keywords within the same campaign or within the same ad group.  But, if you aren’t sure whether or not you have duplicate keywords, Google has a handy tool within AdWords Editor to help.  Simply go to “Tools”, “Find Duplicate Keywords”, and set your parameters (I suggest “Strict Word Order”, “Duplicates Must Have The Same Match Type”, “In The Whole Account”.)  A list will show any duplications, and you can then delete or pause the unneeded terms.