Posted by Robyn Snyder on May 29, 2009
If you look at the Google Search Query Report and shudder, do not be afraid. Or, if you are asking yourself, “What the heck is a Search Query Report?” this is the post for you.
The Google Search Query Report is like taking a tour inside the minds of the consumers who clicked your ads. You [...]
Posted by Jean Lloyd on May 27, 2009
So, it’s no secret that I’m a fan of the rock music. I have to mix things up from time to time, so instead of AC/DC, I actually went to a Coldplay concert this weekend in Hershey, PA. We killed some time on the Chocolate World tour and had some dinner before heading into Hershey [...]
Posted by Robyn Snyder on May 22, 2009
We live in the land of the free and the home of the brave, but are you aware of all of the free resources and tools Solid Cactus offers? You are already reading the blog, but be sure to browse around through all the categories.
Are you reading eBiz Insider magazine? If not, start now! The [...]
Posted by Michael Jozaitis on May 19, 2009
So, like most people I’ve got a pretty strict morning ritual. I wake up, brew up some french press coffee, shower, watch CNBC and drive to work.
Then, at work it’s another ritual - swivel into my chair, drink more coffee, check my accounts from the day before and then the week or so before. After [...]
Posted by Robyn Snyder on May 15, 2009
As a merchant, you should always be looking for new ways to keep your audience engaged and to keep your site fresh. Sometimes, a feature that ultimately benefits you can feel like an extra bonus to the consumer. For example, if you check out the Scratch and Save feature on www.BlairCandy.com, you’ll see that a [...]
Posted by Jean Lloyd on May 14, 2009
I like to think I’m never without words. I studied writing and I use it daily in my PPC ads, emails, and of course this blog.
So why have I struggled to find a blog topic for over a week now? It’s been a busy couple of weeks here at Solid Cactus, and that’s truly a [...]
Posted by Robyn Snyder on May 13, 2009
I recently referred a very high profile client to a small local merchant, who shall remain nameless. Much to my chagrin, the client was told the $30 order could be filled, for an extra $30 delivery fee! Let me repeat…the $30 order could be filled, for an EXTRA $30 DELIVERY FEE!
Now, perhaps you are thinking…well, [...]
Posted by Robyn Snyder on May 8, 2009
Sometimes, two isn’t better than one. In PPC campaigns, you don’t want to duplicate keywords, unless you have a justification for testing purposes. For example, let’s assume you sell all types of clothing, including plaid fleece scarves. You may have a fleece campaign that you run during the winter months, but you may also run [...]
Posted by Aaron Hagenbuch on May 1, 2009
Whenever I create a new PPC campaign, I sometimes get discouraged by the amount of competition there is on the keywords that I am looking to bid on. Whether I am advertising earphones, hairpieces, jewelry, supplements, or tasers, there is a whole sea of competitors bidding on the exact same terms that I am. With [...]
Posted by Bradley Hoppy on May 1, 2009
By now I’m sure you’ve heard of the infamous Swine Flu which is making it’s way up from the Mexico, infecting states as far north a New York. Everyday it seems more and more people are taking precautions by buying the essentials to start reducing their risk of getting the disease. My colleague Aaron Hagenbüch [...]