What Happened To All The Customers ?

Where Are My Conversions ?

So you have an ecommerce business, website, google etc.

You put alot of time in and still not getting the results you need ?

So when you look out over the deep abyss of the internet, you need to get or get going in the right direction.

So start with this basic to do list.

Start with the site

Question What is wrong?
Answer: Get an optimization expert to take a look at the site.
Answer: Get a site evaluation report of your site.
Answer: The site evaluation report will explain what can be done to remedy the issue.
Answer: The fixes can possibly be done by you or your designer.
Answer: Check to see if your cart abandonment rate is going up.

Then look at your PPC account

Question: Why aren’t there sales?
Answer: Check to see if your conversion tracking is installed correctly.
Answer :See if you have Google Analytics or Yahoo Web Analytics installed correctly.
Answer: Try to run some ad diagnostic tools. They can show which keywords are being triggered

Posted by Eric Colon on Apr 6, 2009

Blind Coyote

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