New Conversion Metrics

Just when we thought Google Adwords reporting couldn’t get any better…

Introducing the new Adwords conversion metrics. They now allow us to record not just the conversions, but how many items the consumer actually bought. For example:

If you were shopping online for a Custom Designed Dog Bowl and ended up buying a Dog Life Jacket as well, prior to this week, Google would count that as 1 conversion. Now, you have the ability to look at it 2 ways, conversions (1-per click) or actual amount of sales (many-per-click).

To read more on this new and exciting feature, please visit this link after signing in to your Google Adwords account:

http://adwords.google.com/support/bin/answer.py?answer=107055