The 80’s, Flavor Flav, Bowl Cuts & SEM

It must be that time again…Manimal hears the Fanimals chanting his name, he sees the young ladies fainting and the poster board signs asking for another blog post…Well, Manimal will not disappoint, so tell your husband/wife or significant other to join you (just don’t ask both, because that can get awkward.) and enjoy the Maniacal Manimal Morning Masterpiece….

(the house lights dim and a single computer shines on stage. Manimal, dressed in his designer Wal-Mart sweatshirt and jeans, sits alone in front of the screen, eyes closed, a cigarette dangles precariously from his angelic lips. With a deftness not seen in 105 years, Manimal begins typing with a grace that invokes images of Beethoven himself, tickling the ivories to his Symphony No. 5 in C Minor…)

Manimal has heard some talk about PPC vs SEO, and you know when there are rivalries brewing (or anything brew related), Manimal is there! It is the age-old questions; which is better, PPC or SEO? Ric Flair or Hulk Hogan? East or West? Peanut butter or jelly? Milli or Vanilli? The debate rages on…My esteemed colleague, Jean Lloyd, wrote a fantastic blog about this debate, and, like all things intellectual, spiritual or asinine, got Manimal thinking. After Friday’s PPC-SEO Death Match, no winner was declared (Yes, Donovan McNabb, there really is such a thing as a tie). Do you know why they are equal? To answer this question, Manimal is going to take his Fanimals on a trip, way back like 8-tracks in Cadillacs….

Now Manimal could get all 10th grade biology on you and talk about symbiotic relationships, but Manimal is not. I could talk about how they compliment each other like the happy colors red and green, but only one man in the Universe can talk about complimentary colors and happy little trees–the Man, Bob Ross (R.I.P). No, I am going old skool. I am taking you back to the decade when Umbro’s and bowl cuts ruled the playgrounds. I am going big clocks and gold ropes on you. Manimal is talking about one of the best rap groups of the 1980’s: Public Enemy–you know what time it is!

Internet Marketing is like Public Enemy. Yeah, I said it. Internet Marketing is like Public Enemy. Public Enemy’s two big stars were Chuck D. and the Greatest Marketer Ever, Flavor Flav! Together they formed like Voltron and brought hip-hop to the masses. But how could Chuck D. rap his message to millions if he didn’t have a hype man getting the word out to “git up and git-git down, because 9-1-1’s a joke in ‘yo town“? And who would take a guy, wearing a clock and yelling “Yeah, Boooy!”, seriously if he didn’t have Chuck D. to back him with politically & socially charged rhymes? Separate, they fill concerts. Together, they fill stadiums. Only a handful of other times have two entities come together to form Greatness: Father Manimal & Mother Manimal… He-Man & She-Ra… Macho Man & Miss Elizabeth... And now, the international tag-team champions, PPC and SEO…

Lets say PPC is Chuck D. That is not a far stretch because I know at least two people here that are guilty of gold chains, Gumby-fades and Adidas jumpsuits. But I won’t name names because our Vice President of Operations swore he left the life of breakdancing and Kangol hats a long time ago. Like Chuck D., PPC can write some killer raps/ad copy with a message that speaks to the people. This message can shoot you to the top of the charts. And we all know what comes with being on top: money, fame, paparazzi and your own personal E! True Hollywood Story. But how do you avoid doing a Vanilla Ice and stick around for more than just one product or song? Enter Flavor Flav (SEO)…

Picture SEO as a professional Flavor Flav (I bet no one in the world has ever wrote that exact sentence). Now picture Jeff Stolarcyk with gold teeth and a huge clock dangling from his neck. He is your own professional hype-man. He goes to the masses (blogs, forums, etc.) and spreads the word that your site has the “flyest” Hyper-Color shirts or fresh-to-death velcro shoes that hold change. His behind the scenes work is what establishes your site to stick around longer than Fresh Prince re-runs on the WB.

Manimal is going to keep this short and sweet like Ecto-Coolers; so to sum it up, PPC and SEO together will sell out stadiums and your stock. It’s like mullets and IROC-Zs, both pretty cool on their own, but together…