Suck It Up!
Photo courtesy of NSSL
Don’t let this tough economy suck the life out of you! Infuse new life into your business by feeling your customers’ (and your own) pain and offering feasible solutions. For example, offer special promotional “recession-proof” pricing. Provide a price-match guarantee. Get creative with your PPC ad text; use taglines that are catchy and actually use the state of the economy as an opportunity to provide a silver lining to the clouds–empathize with the consumer within your ad copy. For example, if you are selling tools, following is a sample PPC ad for Google AdWords:
Buy Tools On A Budget
Economy Needs Repair But So Does
Your House, So Shop Our Low Prices!
It all comes down to finding creative ways to drive sales and suit the current needs of the consumer. Adapt to what the consumer wants, and instead of getting sucked up into the recession, suck up the opportunities for sales!
robyn.snyder
It is interesting that people are actually bidding on “recession” keyword in their PPC campaigns.
http://www.google.com/search?&q=recession
Sounds ironic but it demonstrates that it is possible to use “recession” to benefit a company.
Thank you for your reply. It is an interesting strategy to actually bid on such terms, and one that could work if done properly. I recommend avoiding broad match for those terms, keeping them qualified and related to the products being sold, and utilizing negative keywords to help weed out untargeted traffic. Great comment, and thanks for reading!