Quick Ways to Help Boost Sales
So your asking yourself, “What else can I be doing to help boost sales?” The strategy and game plan you had in place last year has most likely been thrown out the window. Constantly making necessary improvements to your site, product selection, even communication needs to be revisited with these changing times. If you are still implementing the same exact marketing efforts you had in the past, now is the time to refresh. With each customers that comes through the door, you know how hard it is to keep them coming back from more. Simple ideas such as, Refer a Friend specials, a Toll Free number, a hand written note, yes, I said a hand written note, are just a few options you may want to consider.
Whether you consider “spicing” up your efforts or going above and beyond what you’ve done in the past, below are some basic tips that can certainly get you on your way.
1. Utilize programs such as Google Analytics, www.google.com/analytics, to help understand the behavior of those customers visiting your site. Are you finding a high volume of customers placing items into the shopping cart, but not following all the way through? Are the pages of your checkout branded with your company names and concise with the look and feel from the rest of your site? Is the shipping cost visible and available to the customers eye at the beginning of the checkout process?
2 Consider customers reviews. We all know people use the Internet as their primary product and price research tool. You want the consumer to end their search at your site and start buying. Consumers that are leery about a product will be given a boost of confidence when they view the product reviews.
3. Study your competition. Keep up to speed with your top competitors. Are they offering a hot new item that you’ve been meaning to offer on your site? Are they giving a shipping deals with a purchase of $50+, or a Free Gift with your first purchase? Constantly keep on top of what your competition is offering or you may easily fall behind.
4. Updating the content on your site to enhance customer attention. If applicable, use terms such as, “best value”, “low-priced”, or “discount” to imply real savings. You may want to point out best-selling items on your homepage to assure those hesitant customers are making the right purchase.
5. Fine tune your PPC, pay-per-click, efforts. Have your pay-per-click account focus on the best performing products on your site. Adjust past focuses accordingly; as seasonality may come into play with some product offerings. Create relevant landing pages for top performing areas within your PPC account. Launch creative ads, include shipping specials, coupon codes, value incentives to entice customers to click.
This list can go on and on with suggestions to help boost sales, but these are a few simple and basic tips that can lead you down a successful path. Keep the customer engaged and satisfied and you are sure to have them coming back from more!
rebecca.rowett
