MSN - THE REBUTTAL!

If you know much about the Solid Cactus Internet Marketing Team, you’ll know that we like to laugh. Robyn and I, in particular, have to be separated during meetings due to the giggling that ensues.

So… with all due respect to Miss Snyder, I’d like to take another look at MSN now that I’ve read her post from Friday. It’s very true that MSN has it’s issues, but I think all the engines do. So let’s dig around and see what kind of positive things we can find about Google & Yahoo’s kid brother.

• The number one benefit to MSN is that the cost per conversion is golden. Yes, the search volume is less, but so is the competition. You can often get a better cost per click and a lower cost per conversion there. I like to think of MSN as the icing on the cake!
• They just expanded the adCenter Desktop Beta to include many more advertisers (right now, everyone I work with is able to use the beta). I loooooove Adwords Editor. Love, love, LOVE. It’s exciting to see MSN stepping up to the plate with this one. I’m sure there are still bugs, but I don’t care! I’ll use it and break it and give them the feedback they need to make it better. Now if we can just get Yahoo to give us a desktop application…
• MSN can also work well for those looking to target an older demographic.
• They give you cupcakes if you promise to blog about them!!!  :D:D:D (kidding!! no cupcakes were harmed during the making of this post!)

You definitely want to be aware of the flaws of all the search engines you advertise on, and Robyn was right on the mark with MSN. If you heed her warnings, you’ll be in a great position to advertise successfully on MSN!