Getting a break from Yahoo?

Yahoo Search Marketing posted on their blog yesterday that for some industries, minimum bid prices will soon be dropping.

So what exactly does this mean? Much like Google used to do (and sort of still does with first page bidding), Yahoo sets a specific minimum bid that you have to hit in order for your ads to show for a keyword. The sluggish economy is hitting some industries harder than others. If your ads aren’t converting, it makes sense that you might drop the bids a bit to control costs. And if some keywords go inactive… well, many people might be leaving them that way until their cash flow improves. Obviously, it doesn’t help the search engines if advertisers are spending less!

So now you get to benefit with lower minimum bid costs! When you log in to your Yahoo Search Marketing account, take a look at the alerts on your dashboard. If any of your minimum bids are down, you’ll have a notice there. I haven’t seen word on what industries are getting the price break yet, but if I do I will pass it along. Has anyone seen the updates in their account yet?