Wanna’ Get Lucky??!!

Valentine’s Day is almost here, and St. Patrick’s Day is just around the corner.  You don’t sell holiday or seasonal merchandise, so you don’t care? You should!! You don’t need to be selling products directly related to one holiday or time of year in order to capitalize on that traffic.

Get creative and give customers a reason to shop the season! Use holiday-themed PPC ads along with your usual ones. Also, Google offers a great (and free!) tool called the Display Ad Builder that allows you to quickly design image ads that can be customized for different holidays and themes.

Besides, every day can be a holiday; check out some of these zany celebrations:

http://www.holidays.net/dailys.htm
http://www.oshel.com/everyday.htm

Whether you are celebrating the Easter Bunny or National Tortilla Chip Day (which is February 24th, by the way), there is a always a creative way out there to drive traffic to your site!

p.s.  My birthday is in April…