Posted by Robyn Snyder on Feb 27, 2009
Do you use MSN adCenter? If so, be wary of some of the following system “nuances”:
> Double-check reporting figures; MSN tends to miscalculate CPA and Conversion Rates.
> When viewing campaign data for “all-time”, you may see no data; try to refresh or try an actual date range.
> Content network will be turned on by default; [...]
Posted by Jean Lloyd on Feb 24, 2009
I saw an article the other day about some hidden Easter eggs in Google and I wanted to share a couple that made me laugh. Google is translated into a ton of different languages, so that most of the world can search in their native tongue. You might not be as familiar with these variations:
Google [...]
Posted by Rebecca Rowett on Feb 20, 2009
One strategy to consider applying to your pay-per-click account is launching Geo-targeted campaigns. Targeting your customers by geography is important in many aspects. Even though your online store has limitless targeting boundaries, marketing and attracting on a local basis can improve reputation and perhaps increase sales.
Refer to Google Analytics data [...]
Posted by Jean Lloyd on Feb 18, 2009
Might just be the ones you’d never use yourself.
Yahoo Search Marketing recently posted a great article about researching keywords for Pay Per Click. I appreciate the fact that they start the article by mentioning something a lot of advertisers forget - think like a customer. It sounds obvious, right? You’d be surprised at how often [...]
Posted by Bradley Hoppy on Feb 16, 2009
I’ve been presented with a few questions lately regarding traffic levels on websites, along
with product trending. If you’re new to E-commerce and online marketing then you’ll soon
understand how important it is to have a “strategic” marketing plan. Think of it this way, what
if you could forecast your marketing efforts for months to come, save money, [...]
Posted by Robyn Snyder on Feb 13, 2009
Valentine’s Day is almost here, and St. Patrick’s Day is just around the corner. You don’t sell holiday or seasonal merchandise, so you don’t care? You should!! You don’t need to be selling products directly related to one holiday or time of year in order to capitalize on that traffic.
Get creative and [...]
Posted by Michael Jozaitis on Feb 12, 2009
It’s hard to turn the TV on now-a-days and not find someone covering, screaming about or running scared from the current state of the US economy. The same goes for the online space - blogs, portals, news sites, press sites are all covering the current economic climate, and there is not much positivity in any [...]
Posted by Jean Lloyd on Feb 6, 2009
Google’s Conversion Optimizer continues to excite and frustrate me, and I think I’m not the only one. If you drive any kind of volume in your Adwords campaigns, you’ve probably seen the links in your account encouraging you to try the Conversion Optimizer.
I had the chance to try it early on in the beta, probably [...]
Posted by Leigh McGlynn on Feb 5, 2009
Year after year January tends to be our slowest month for spend and conversions. It’s usually a time that we clean up accounts, refresh some ads, and look back to see what changes we could make from the past year. However, this January things were a little different. Business was slow, but the clicks came [...]