The Power Of Peer Review

Whether you’ve been working on Pay Per Click accounts for years, or are still new to the field, there’s a lot of value in a peer review. As someone who’s been working in the field for several years, I like to get a second opinion from time to time in order to keep things fresh. As an English major in college, I had to quickly develop a thick skin for peer reviews and critiques. Now I find that I thrive on it, because it makes my work better. No matter how experienced a manager you are (ahem ), there’s always room for improvement.

Keeping that in mind, I was thrilled to find out that recently gold jewelry retailer JewelBasket.com was featured in a PPC & landing page review at MarketingExperiments.com. Our department regularly follows their studies and experiments and we admire the work they’re doing. Feedback for JewelBasket.com is feedback for us, so I dug in happily! While we do feature value propositions and call to actions in many of our ads, I like to test other variations from time to time. The most valuable piece of information I pulled from this was the distinction between “site” values and “product” values.  It’s not always good enough to simply explain the value of buying at your site.  There’s a lot of Mickey Mouse jewelry out there, so why are yours the best?

If you’re working on your own Pay Per Click advertising, take a moment to have a colleague take a look. Valuable feedback can come from a variety of sources, and at the end of the day it’s going to help your bottom line. How can you afford NOT to ask?