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The Cross Roads

You’re in the top 3 search engines. Is this the final stage? Sales are not up but are not down. The budget is the same. Where to go from here. You don’t want a golden fiddle so let’s look at other Paid Search Engines. New Customers means possibly New Sales. I recommend to go with new search engines that have a good budget management area and provide conversion tracking. Always proof your conversions by doing a test conversions. The CPC is usually cheaper so you won’t be selling your soul to compete. I would recommend a small budget until sales start coming in and try to increase the budget by 20% per quarter. The two  I would recommend are Ask.com and Looksmart.com. They both have easy to use interface, provide conversion tracking and provide good support. So if your not sure where to go from here then contact your SEM manager. If you don’t have a dedicated SEM Manager then  Solid Cactus can definitely answer all your questions. You can even post any questions in the comments section as well. Take Care And Happy Sales!

Posted by Eric Colon on Jan 19, 2009


Blind Coyote

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