Posted by Robyn Snyder on Jan 30, 2009
New to PPC? Have no fear. Check out the following helpful tools from Google:
AdWords Learning Center
AdWords Help Videos
Please note, the Learning Center information is available in text form or in video form; simply choose the tab you prefer.
Best of luck with PPC in 2009!
Posted by Jean Lloyd on Jan 26, 2009
A couple of weeks ago, a cool program that Google offers was brought to my attention: Google Grants.
Over a year ago, Solid Cactus created the Solid Cactus Cares fund in order to help local non-profits. As a result of working with Cactus Cares, we’re all always looking for new opportunities to help the non-profits we [...]
Posted by Robyn Snyder on Jan 23, 2009
In case you were not aware, Yahoo Search Marketing recently updated terms and conditions.
Highlights of the changes include the fact that since Overture no longer exists, former Overture clients are now working with Yahoo! Inc.
Posted by Eric Colon on Jan 19, 2009
You’re in the top 3 search engines. Is this the final stage? Sales are not up but are not down. The budget is the same. Where to go from here. You don’t want a golden fiddle so let’s look at other Paid Search Engines. New Customers means possibly New Sales. I recommend to go with [...]
Posted by Rebecca Rowett on Jan 16, 2009
Are you overwhelmed with the stock of “after holiday” inventory or products that have been sitting on your shelves for the last year or so? For those of you feeling the anxiousness of clearing away bulk inventory, there’s something you can do that may help.
For those unfortunate to have a large [...]
Posted by Jean Lloyd on Jan 16, 2009
All right - now that we’ve had a few weeks to sit back and recover from the holidays, I want to look ahead at what 2009 holds in store for search marketing. It seems like ‘year review’ and ‘2009 prediction’ posts are the hot thing to do right now, and I can’t resist a fad. [...]
Posted by Aaron Hagenbuch on Jan 7, 2009
After some office debate over the value of tradeshows and the reasons behind Apple’s sudden decision to drop out of MacWorld (Read More); it appears that Steve Jobs’ declining health was at least a partial factor in his keynote cop out.
Apple’s CEO finally came forward and disclosed a hormonal imbalance that is responsible for his [...]
Posted by Jean Lloyd on Jan 7, 2009
Whether you’ve been working on Pay Per Click accounts for years, or are still new to the field, there’s a lot of value in a peer review. As someone who’s been working in the field for several years, I like to get a second opinion from time to time in order to keep things fresh. [...]
Posted by Leigh McGlynn on Jan 6, 2009
Normally this is the time that you get to relax and put the holiday season behind you. Put your decorations away, haul the Christmas tree to the curb and start working on your New Years Resolutions. Well in PPC land, our work never ends. When one holiday is over we move on to the next. [...]
Posted by Jeff Petrosillo on Jan 5, 2009
Everywhere the recession mindset is building steam, worries and fear leading to the cutting of all auxiliary components of businesses, including marketing and investments in future development. Unfortunately this short sighted mindset will lead to a self-fulfilling prophecy where these business are taken out to sea by the recessionary undertoe.
Granted cutting of costs to [...]