Let It Snow, Let It Snow, Let It Snow!

Well, it is that time of year again…time for Northeastern Pennsylvania to see beautiful blankets of snow as we approach the holidays. Pictured is our lovely home in the midst of the expected 6-12 inch snowstorm we are enjoying. (Well, the skiers are enjoying…but the drivers of cars with no 4WD or traction…”sleds” as I call them…are hating…)

But, with the snow, also comes the need to adjust your PPC campaigns for the downslope of the holiday season.

Ideally, at the start of the shopping season, you would have increased your bids and incorporated holiday ads and campaigns. But now, it is time to pull back, decrease bids, and pause holiday ads and campaigns.

However, don’t underestimate the power of post-holiday shoppers. Get ready to create new promotions for the bargain hunters!

Have a wonderful and safe holiday season!