What’s Your Value Proposition

A clearly articulated value proposition, that is communicated throughout all of the elements and promotions of your site, is the key to running a successful online busines.  The main probelm is that many store owners don’t know what their value proposition is.  To find out yours, ask yourself the following questions:  

Why should my ideal customer buy from me rather than my competition?

What is unique about my site?

What is my proposal to these customers i’m driving to my site?

What’s the one thing I do differently from my competitors?

What’s my compelling reason for people to trust me with their money?

What value am i offering to the market?

Once you’ve answered these questions, boil them down to a single sentence, a concept that you can use to tout your unique mix of value offerings across your website and the internet.

For a detailed look at the value proposition check out Marketing Experiments breakdown -

http://www.marketingexperiments.com/improving-website-conversion/powerful-value-propositions.html

Bonus: Marketing Experiments recently held a great webinar outlining the 13 steps to improve your sites results before the holidays.  You can catch it again here: http://www.marketingexperiments.com/images/multifiles/articulate/webclinic-10-30-08/player.html