The South American Donkey Wrestling Federation

Ah yes, the winter months are upon us. Having shorter daylight hours and much colder weather (where is Global Warming when you need it?) can only mean a few things..1)higher heating bills 2) I can start “accidentally” letting my dogs out the front door when Christmas Carolers come around and 3) the all important Holiday Shopping Season is upon us (if you haven’t prepared for it yet, stop reading. Please click here to get your punishment..) With all these changes, I needed to get away from it all and focus my inner Chi. So this weekend I went down south, to my home away from home, Guatemala, to get my “ying” re-aligned with my “yang” over some mojitos and and a couple rounds of underground donkey wrestling (I won by decision over Billy “The Bad Ass” Burro to retain my light heavyweight title). After my mini-vacation, I hopped on my tricked out bicycle (I no longer have a car because I was too lazy to go to freecreditreport.com, ba-by!) and made it back into the office this morning to drop some PPC knowledge like it is hot…

With the economy pulling a “number 2″ and going down the toilet, many people are making the mistake of scaling back on their advertising spend. Come on, now you know mama didn’t raise no fool; you can’t lower your advertising budget! By now, some of your competitors have probably dropped out of the race and others are on the ropes. This is your time make some serious moves with your budget and bids and finish them off! Just because times are hard does not mean you should quit now! Did I quit my potty training just because it was the hardest nine years of my life? NO. Did I walk out of the movies and on my hot date because I was contemplating suicide during the first 15 minutes of watching Sisterhood of the Traveling Pants? NO. Because I knew the reward would out-weigh the pain. The same holds true for PPC–it might be scary now, but the rewards are definitely worth it. Write that down. That is another sacred tid-bit of knowledge from Yours Truly that will go down in history as one of the most electrifying tenants of all time, just behind the Second Amendment and the Ninth Commandment (although the Ninth has certain exceptions, like if your neighbor is REALLY hot). Now I am off to explain to my girlfriend that she is the only one for me or else Big Mike is sleeping on the couch…