Free Mugs, Pens, T-Shirts & Stress Balls - Bring On The Swag!

Read an interesting article this morning - what’s more effective at driving interest, brand exposure, brand persuasion and share of voice (to name a few) is it a “highly targeted” TV ad or a promo gift?

From attending some industry conferences / expos it really does make you think a bit…which sticks with you better and what ultimately qualifies you more for a purchase?

One of the big factors to look at at in this game is customer acquisition cost, or as we call it, CPA. Which yields a great Marketing ROI & are there trade offs?

AdWeek has a great article on this - is Swag more effective than an ad?. The sphere of influence is massive and ever changing & this is just one perspective - enjoy!