Posted by Robyn Snyder on Nov 28, 2008
Well, it has come upon us…Black Friday is here, and Cyber Monday (December 1st) is around the corner. But don’t overlook “Green Monday”, the second Monday of December (December 8th), which, for some online stores, is more profitable than Cyber Monday.
http://www.3tailer.com/ecommerce/green-monday-vs-cyber-monday-2008-showdown
If you haven’t already done so, ramp up your PPC bids and budgets, and don’t [...]
Posted by Jean Lloyd on Nov 26, 2008
I’d just like to take a second to wish everyone reading out there a happy Thanksgiving. I hope you all are able to take some time off to rest and spend time with your families. The Internet Marketing department Solid Cactus will be resting up and getting ready for some marketing madness in the days [...]
Posted by Michael Rowland on Nov 25, 2008
Ah yes, the winter months are upon us. Having shorter daylight hours and much colder weather (where is Global Warming when you need it?) can only mean a few things..1)higher heating bills 2) I can start “accidentally” letting my dogs out the front door when Christmas Carolers come around and 3) the all important Holiday [...]
Posted by Jean Lloyd on Nov 24, 2008
If you know what’s good for you, you’re doing some sort of holiday promo this year. I think it’s absolutely critical that merchants offer shipping deals or other sales in order to stand out in the holiday rush. It’s quick and easy to pop a coupon code in your ad text, even for those short [...]
Posted by Robyn Snyder on Nov 21, 2008
A coworker just stopped by, and started talking about the family frog. That’s right. I said “the family frog”.
He talked about how the family frog started out as a science project. His daughter nurtured the little guy from tadpole to full-fledged froghood. But it didn’t happen overnight. It took a lot of time, effort and [...]
Posted by Rebecca Rowett on Nov 14, 2008
With the holiday rush and Black Friday right around the corner, there are numerous areas to take into consideration with the expected rush of online traffic. If you haven’t already begun preparing for the online holiday rush, it’s not too late to put these last minute tips into effect.
Promote a shipping incentive for the holidays. [...]
Posted by Robyn Snyder on Nov 13, 2008
Don’t be! Get ready for the biggest online shopping time of the year–Black Friday through Cyber Monday–without the headaches.
Preparing for the holidays can be overwhelming, so don’t waste time spinning your wheels. Check out our newest solution to help ease the pain:
http://www.solidcactus.com/holiday-landing-page.html
Don’t get caught in an avalanche–get prepared now!
Posted by Jeff Petrosillo on Nov 11, 2008
On Tuesday the FCC formally agreed to open up the “white spaces” spectrum (unused airwaves between broadcast TV channels) for wireless broadband service for the public!
This is a huge win for the continued liberation of the Internet. What is the potential here? To quote Larry Page -
I’ve always thought that there are a lot of [...]
Posted by Michael Jozaitis on Nov 11, 2008
Read an interesting article this morning - what’s more effective at driving interest, brand exposure, brand persuasion and share of voice (to name a few) is it a “highly targeted” TV ad or a promo gift?
From attending some industry conferences / expos it really does make you think a bit…which sticks with you better [...]
Posted by Jeff Petrosillo on Nov 10, 2008
A clearly articulated value proposition, that is communicated throughout all of the elements and promotions of your site, is the key to running a successful online busines. The main probelm is that many store owners don’t know what their value proposition is. To find out yours, ask yourself the following questions:
Why should my ideal [...]