Yahoo Web Analytics!

Jeff P. posted about the new Yahoo Web Analytics the other day, and I wanted to mention it on our blog as well. We’re all very excited to see it roll out over here, and we’re encouraging Yahoo Store owners to test it out. Maybe you’re already using Google Analytics or another analytics tool, but don’t let that stop you. The more data, the better! Since it integrates directly in your Yahoo! Store, YWA definitely worth it if you have the chance.

It’s always good to have a second source to back up trends and data that you’re seeing. We use analytics to compare overall site performance with PPC, and to look for strong & weak points to work on. Adding YWA to your arsenal of tools is another option for store owners looking to verify trends and make decisions about their store and marketing.

Yahoo Store owners, keep a look out in your store manager for the link to sign up! Yahoo Web Analytics is almost here.