Wait, What Did My SEM Manager Just Say?

More often that not being in the SEM industry has the capacity to make you -

A. Talk faster
B. Analyze ever bit of data you can get your hands on
and..
C. Talk in acronyms (ROAS, CPA, CTR, Conv. Rate, CPC, PPC, SEM…)

To us these are normal common place words, but we must remember that not everyone in the eCommerce world knows what we are saying. Check out the Google AdWord’s Glossary & help yourself demystify what your SEM manager just said to you…