Santa is not going to wait for you!

Christmas is right around the corner and you better have a plan of action! Now is the time to start adjusting you PPC strategy, not December 1st. People who shop for Christmas start early (with the exception of some of us Old School guys–see you at Walmart December 24th) and now is the time to start adjusting your ads, budget and bids!

Your ads should reflect the holiday season and entice shoppers with your promotions. Do you have free shipping? Are you running a sale? Even if you’re a Scrooge, you have to put some holiday cheer and savings in your ads! An ad that doesn’t reflect the holidays in biggest shopping season of the year is just stupid! And Santa don’t like stupid. So get your holiday agenda out early or be left out in the cold with the dirty reindeer and drunken elves all hopped up on egg nog–while your competitors count all their extra coin!