Extend Your Overall Reach With Yahoo! & MSN

It should come as no surprise that Google reigns supreme in the wide world of search. Accounting for nearly 70% of the total market share, with nearly 7 billion searches per month, Google and it’s AdWords platform are constantly revolutionizing the Internet marketing industry. Although the “Big G” has a seemingly endless bandwagon of “Googlers” that are the driving force behind its sponsored search initiatives, one has to wonder about the other 30% of the search market share? 

Although no other single search engine can generate the same volume for your Pay-Per-Click campaigns as Google, you should think twice before you limit your ads to just one medium. Yahoo! & MSN account for roughly 25% of the remaining market share, and typically generate 2 to 2.5 billion searches per month. By allocating some of your monthly spend to these “Big Three,” you can ensure that your ads are seen by approximately 95% of the entire online market.

Besides the additional exposure, engines such as Yahoo! & MSN can prove to be especially beneficial to smaller businesses with limited budgets. High spending keywords on Google can be moved onto other engines where the search volume isn’t as high - or as costly. Google’s increased traffic means increased competition, and that translates to a higher average cost-per-click for those first page impressions which typically go hand-in-hand with online advertising success. 

*Tip: Start out small and upload your trademark or some random campaigns from AdWords onto another engine. Although Google is a pretty good indicator of the overall market, each platform typically attracts a different kind of buyer. Who knows? You could be really pleased with the end results.