Archive for September, 2008

So you are doing PPC–great!  But, are you currently taking advantage of any other marketing channels?  If you are not, you should consider utilizing PPC along with other opportunities such as SEO (http://seoblog.solidcactus.com/), Email Marketing (http://emailblog.solidcactus.com/), Affiliate Marketing (http://affiliateblog.solidcactus.com/), etc.
Multiple marketing channels help improve overall exposure, conversion rates, brand affinity and repeat customer rates.  Depending [...]

Tags: Affiliate Marketing, Email Marketing, Pay Per Click, PPC Marketing, Search Engine Marketing, SEO

There has been a lot of attention lately on Hispanic-targeted online marketing. Most of the articles I’ve read are about the Hispanic market being an overlooked niche market with tremendous growth potential. According to the U.S. Census Bureau, the Hispanic community in the U.S. will reach 47.8 million by 2010, accounting for 15% of the [...]

Get ready for the holidays!  Be prepared for increased order volumes and increased costs-per-click.  Consider holiday-themed ads and separate holiday campaigns.  Be prepared, or be left out in the cold!

Tags: Holiday Advertising, Pay Per Click

Although many people know AB testing as “Split” testing, I like to think of it more as a reminder to “Always Be Testing.” Whether it’s landing pages or ad copy, you should never settle for just one variation when you have unlimited freedom to experiment and try any number of combinations that your wonderful imagination [...]

Tags: AB Testing, Ad Copy

Did you ever wonder why your campaigns are receiving a huge amount of impressions, but not a large number of clicks? You have relevant keywords, ads, landing pages and you just forked out a boat-load for that brand new site, but you still have a lame click-through-rate (CTR)… The answer could be an underdeveloped or [...]

Tags: CTR, Negatives, Pay Per Click, Quality Score

As all PPC advertisers (and / or Agencies) are aware Google’s Quality Score rules all in terms of CPC, bidding strategies & most importantly how your ads are positioned on Google. Google is going to be rolling out some major changes to Quality Score very shortly. In my professional opinion this is going to help [...]

Tags: Marketing Optimizations, PPC Optimization, Quality Score

A bounce rate is a metric recorded when a person performs a search query that relates to your Ad, then clicks on the Ad and when directed to the landing page, leaves within 10 seconds.To find a true Bounce Rate, utilize Google Analytics and research the most amount of data you have. An accurate assesment can be made [...]

Tags: Bounce Rates, Optimization, Pay Per Click

So you have built your campaigns, done your keyword research, wrote your ads and priced your products to be competitive. Now your ready launch. Time goes by and you are not generating the sales or traffic you want. What’s the problem? Check your ads. Chances are they describe your product, offer some incentive like promotion [...]

Tags: PPC Ads

Have you ever wondered why you aren’t seeing your ads on Google when you know you should be? There are a lot of reasons that this could happen, including budget constraints, low bids and declined ads. However, if your account is in tip top shape and you’re still not seeing your ads, check out the [...]

Tags: Adwords, Google Adwords, PPC Tools

What is Conversion Analysis?  Well to begin, Conversion Analysis and Conversion Optimizations should be the foundation upon which all other Store Development and Marketing efforts/decisions should be based upon.  Let’s face it, every single e-commerce store owner opened their business for one reason, to make money.  And it’s by analyzing your site and marketing performance [...]

Tags: Conversion Analysis, Conversion Optimization, Conversions