AB Testing Redefined

Although many people know AB testing as “Split” testing, I like to think of it more as a reminder to “Always Be Testing.” Whether it’s landing pages or ad copy, you should never settle for just one variation when you have unlimited freedom to experiment and try any number of combinations that your wonderful imagination can come up with.

Despite great returns on your current ad variations, you never know what you could be missing out on unless you think outside of the box. Look at your demographic and who you are selling to - break this down even further and think about the different personality types that occupy said demographic. What you will realize is that everybody holds a certain set of values, and what is important to one person, may not even spark a response in another. Try several approaches and widen the range of your ad copy in an attempt to truly appeal to your audience. You never know what will work until you try!

*TIP: Be sure to give your test variations enough time to determine whether or not they are successful. Depending on the amount of traffic coming through your site, the testing phase could take 1-2 weeks.