Posted by snigdha.gupta on Sep 30, 2008
It is strange how information can change the way people think. In the older times mere basics used to satisfy people. In today’s day and age more is less. I was reading some articles on how effective good testimonials can be. It was interesting to find what impact testimonials have on the buyers.
When the [...]
Posted by Jean Lloyd on Sep 29, 2008
I’m a fan of a huge variety of PPC & SEO related blogs. There’s a wealth of information that can be obtained from these blogs. In the ever-changing world of search, they keep me up to date with the latest Page Rank & Adwords Quality Score updates.
One blog in particular that I’m a fan of [...]
Posted by Eric Colon on Sep 29, 2008
Now you have an adwords account. The biggest question is where do I go from here. You start by creating a campaign . Once the campaign is established you create ad groups to add your keywords. Once the campaigns and ad groups are established, the keywords are next. The keywords are words that your [...]
Posted by Joanne Hart on Sep 26, 2008
Something recently dawned on me. I look at client’s sites day after day. I see how they are arranged and what their top selling items are and what needs to be advertised more to push some sales. As I pass these wonderful new stores on to my friends, I realize I’m not utilizing them myself! I, [...]
Posted by Joanne Hart on Sep 26, 2008
Well, just when we thought it couldn’t get any worse, Lehman Brothers, Merrill Lynch, and AIG bite the dust. And unfortunatly the government doesn’t just happpen to have $85 billion dollars in the freezer for a rainy day, which exacerbates the situation slightly. All of this is happening at a time when growth of the [...]
Posted by snigdha.gupta on Sep 24, 2008
Conversion Optimization is the process of maximizing the percentage of site visitors who complete a desired action. This percentage is known as your conversion rate. In today’s extremely dynamic market environment conversion optimization is an ongoing process. What works today may or may not always work tomorrow.
Figure 1.1 above shows the conversion funnel for [...]
Posted by Bradley Hoppy on Sep 24, 2008
So you want to create a campaign that will produce results. Along with Ad Copy and selecting the appropriate keywords, you will ultimately need the correct landing page. Without having an effective landing page the opportunity to produce significant sales will be lost.
First think of the product you would like to sell. Then develop a [...]
Posted by Joanne Hart on Sep 23, 2008
As a Search Engine Marketing Manager, my job is a little bit like babysitting. My accounts are the little ones I take care of and their respective ad groups are like personality traits that need to be nurtured and developed or, in some cases, discouraged and corrected. If I were a good [...]
Posted by Eric Colon on Sep 22, 2008
Your campaigns are up and running, but now your PPC account spend is spending out of control. You want to negate this effect by utilizing negative keywords. Negative keywords block unwanted traffic and only allows the right traffic to come in. Negative keywords are like traffic cops, letting only the right traffic through. Google has [...]
Posted by Michael Jozaitis on Sep 19, 2008
By coincidence (and no we didn’t plan this, I swear) two of our Sr. SEM Managers both wore purple shirts to the cactus. In honor of this we have created (for one time only!) Purple Shirt Friday. Enjoy some pictures below…
From SEM
From SEM