Posted by Robyn Craig on Dec 26, 2008
A Solid Cactus employee recently reached out to fellow Shavertown and Wilkes-Barre coworkers to help a friend who is suffering from leukemia. Due to the inability to work and skyrocketing medical expenses, the friend is having difficulty paying for basic necessities such as groceries.
All one had to do was ask, and in flooded a [...]
Posted by Michael Rowland on Dec 22, 2008
Ah yes, it is Christmas time. The time of the year we reflect on events of the year, battle mall traffic and exchange gifts in the hopes we get something cooler than a Chia Pet. Man, I love the holidays! However, something has been brought to my attention..Although I am a Senior Marketing Manager here [...]
Posted by Robyn Craig on Dec 19, 2008
Well, it is that time of year again…time for Northeastern Pennsylvania to see beautiful blankets of snow as we approach the holidays. Pictured is our lovely home in the midst of the expected 6-12 inch snowstorm we are enjoying. (Well, the skiers are enjoying…but the drivers of cars with no 4WD or traction…”sleds” [...]
Posted by Michael Jozaitis on Dec 18, 2008
After years of carving out a niche of highly dedicated, involved, loyal & die-hard fans Apple has essentially turned their back on their base. I’m not MacWorld historian but I’ve got a pretty good idea that it’s a summit for die-hards, early adopters and major media press.
Apple just annouced they won’t be exhibiting at MacWorld [...]
Posted by Jean Lloyd on Dec 15, 2008
Small business owners and marketers everywhere are in the final stretch of the holiday season. Everyone here is making the final push to pull in as many sales as possible. If you did your homework and ran holiday promotions, along with special Black Friday/Cyber Monday and Green Monday sales, you were primed to capture that [...]
Posted by Robyn Craig on Dec 12, 2008
When building a PPC account, it is important to take a targeted, organized approach to the logic behind the account structure. PPC accounts are comprised of a hierarchy of campaigns, ad groups, keywords and ads.
Avoid a stew full of themes and terms. For example, if you sell sporting goods, you wouldn’t want to [...]
Posted by Jean Lloyd on Dec 11, 2008
All the departments across Solid Cactus are in the midst of a war. This war isn’t being fought with weapons. Oh no, this war is being fought with lights, garland and ornaments. It’s our Christmas tree decorating contest. Scott got trees for each department to decorate this year. They’re actually lining the hall right in [...]
Posted by Leigh McGlynn on Dec 5, 2008
Recently, I transitioned back into my old department, the one where I started my career here at Cactus with. In coming back, all the good memories that I took with me to my other position at Cactus are still here. The laughs, the singing, the silly banter that goes back and forth over the cubes, [...]
Posted by Robyn Craig on Nov 28, 2008
Well, it has come upon us…Black Friday is here, and Cyber Monday (December 1st) is around the corner. But don’t overlook “Green Monday”, the second Monday of December (December 8th), which, for some online stores, is more profitable than Cyber Monday.
http://www.3tailer.com/ecommerce/green-monday-vs-cyber-monday-2008-showdown
If you haven’t already done so, ramp up your PPC bids and budgets, and don’t [...]
Posted by Jean Lloyd on Nov 26, 2008
I’d just like to take a second to wish everyone reading out there a happy Thanksgiving. I hope you all are able to take some time off to rest and spend time with your families. The Internet Marketing department Solid Cactus will be resting up and getting ready for some marketing madness in the days [...]
