With the holiday rush and Black Friday right around the corner, there are numerous areas to take into consideration with the expected rush of online traffic. If you haven’t already begun preparing for the online holiday rush, it’s not too late to put these last minute tips into effect.
Promote a shipping incentive for the holidays. To stop your potential customers from looking elsewhere, offer an incentive that is simply just to good to pass up. Who isn’t looking to save a penny these days? Promote an enticing shipping offer that is hard to beat.
Make sure you have your top products in stock. If you offer “hot” products that are in high demand, or are pushing a great deal on a particular product, make sure you have enough in stock to meet your customers’ needs.  Check the sales trend on your popular items over the last couple months and note the inventory you have on hand.
http://www.google.com/insights/search/
Be available to answer customer questions about your website, products, pricing, shipping, etc. If you expect an increase in calls during the holiday time, make sure your staff is available and well-informed of questions that may arise. A friendly service and attitude can lead to a repeat customer for the future.
Begin to circulate a newsletter or email offering a holiday incentive. State the urgency of ordering now to receive a percentage off your purchase or provide a coupon code that can be distributed to a friend. If you have not circulated past newsletters or email blasts, word-of-mouth can be just as effective. Spread the word about your website and holiday promotions you are offering to friends, family, neighbors and so on.
You never know what to expect with online holiday shoppers but it never hurts to do a little preparing, even if it is last minute!
Posted by Robyn Craig on Nov 13, 2008
Don’t be! Get ready for the biggest online shopping time of the year–Black Friday through Cyber Monday–without the headaches.
Preparing for the holidays can be overwhelming, so don’t waste time spinning your wheels. Check out our newest solution to help ease the pain:
http://www.solidcactus.com/holiday-landing-page.html
Don’t get caught in an avalanche–get prepared now!
Posted by Michael Jozaitis on Nov 11, 2008
Read an interesting article this morning - what’s more effective at driving interest, brand exposure, brand persuasion and share of voice (to name a few) is it a “highly targeted” TV ad or a promo gift?
From attending some industry conferences / expos it really does make you think a bit…which sticks with you better [...]
Posted by Robyn Craig on Nov 7, 2008
If you are following the Yahoo/Google agreement, you will be interested to know that as per the following from Hilary Schneider, Executive Vice President for Yahoo! U.S., Google has decided to terminate the proposed agreement:
Dear Advertiser,
We wanted to reach out to you directly regarding Google’s decision, announced earlier today, to terminate the advertising [...]
Posted by Michael Jozaitis on Nov 7, 2008
This week, a few of our Team Leads from Internet Marketing visited Ad-Tech for the day. It was a great day filled with some great knowledge, keynotes & meetings. Find some photos from our trip below…
From SEM
From SEM
From SEM
From SEM
From SEM
Posted by Aaron Hagenbuch on Nov 6, 2008
At the root of every PPC campaign is a comprehensive list of keywords. These terms direct, regulate, and qualify all of the paid traffic that enters your site. However, it is very easy to lose focus on the relevancy of your keywords when you want the world to know about your products. Enter the long tail keyword…
Long [...]
Posted by Robyn Craig on Nov 6, 2008
When you are marketing your product or service, be sure you know your desired goal. Are you looking for as much traffic as possible? Is your goal centered around sales/conversions? Do you have a lead-driven business? Are you looking to create and build brand awareness for your store? Are you [...]
Posted by Jean Lloyd on Nov 4, 2008
If you haven’t already done so, there’s still plenty of time to get out and vote today! If you’re unsure of where to go, or need to brush up on who’s running in your district, check out the two resources below:
Google Voting Guide
SmartVoter.org
We’re all on the cusp of a history making election either way it [...]
Posted by JoAnne Hart on Oct 31, 2008
If you’ve been watching the news, listening to the radio or reading newspapers during the past couple of weeks, chances are you’ve heard at least one financial adviser warning investors at large that panic is not a sound investment strategy. Of course, it’s not easy to watch your portfolio lose so much of it’s value [...]
Posted by Michael Rowland on Oct 31, 2008
It was cold last night, as I sat motionless in the shadows, covered in camouflage, waiting for mischievous teenagers to t.p. my house on Mischief Night. At about 11p.m., I noticed movement out of the corner of my eye. Something big and hairy, about 8 ft tall, was coming at me and it was angry. [...]