Solid Cactus Paid Search Marketing Blog

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There’s A New Editor In Town!

In case you aren’t aware, there is a new AdWords Editor upgrade.  Say hello to:

AdWords Editor 7.5.1

Have you tried it yet?  What do you think?

Don’t know what AdWords Editor is?  Contact me!

Posted by Robyn Snyder on Jun 5, 2009


Robyn Snyder

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Recent Posts

The Fur Will Be Flying At Solid Cactus!

Posted by Robyn Snyder on Jun 4, 2009

…but it’s all for a good cause!
Being in business isn’t all about earning profits.  It is about community involvement and corporate social responsibility as well.
SolidCactus.com is fortunate enough to be part of a new program in conjunction with the SPCA of Luzerne County.
Tomorrow from 11:00 a.m until 1:00 p.m., several furry friends who need a [...]

Like Taking Candy From A Baby?

Posted by Robyn Snyder on Jun 3, 2009

Well…not exactly.  Unfortunately, there is no magic marketing wand to wave in the wonderful world of e-commerce.  There are, however, best practices and tried-and-true techniques that can help you leverage position against your competition.
Check out how BlairCandy.com leverages Pay-per-click (PPC), Social Media, and other marketing efforts to maximize advertising budgets.  PracticalEcommerce.com interviewed the merchant to [...]

A - B - R - A - C - A - D - A - B - R - A

Posted by Eric Colon on Jun 3, 2009

Is quality score really magic? I hope to alleviate that misconception behind the quality scores. I have to first disguise my voice because the guild would not be happy if I reveal the inner workings of the Quality Score. Especially the ones in the back room running those Gas Powered Computers.
About Quality Score
A Quality Score is [...]

Search Query Doesn’t Need To Be Scary

Posted by Robyn Snyder on May 29, 2009

If you look at the Google Search Query Report and shudder, do not be afraid.  Or, if you are asking yourself, “What the heck is a Search Query Report?” this is the post for you.
The Google Search Query Report is like taking a tour inside the minds of the consumers who clicked your ads.  You [...]

Connecting With Your Audience

Posted by Jean Lloyd on May 27, 2009

So, it’s no secret that I’m a fan of the rock music. I have to mix things up from time to time, so instead of AC/DC, I actually went to a Coldplay concert this weekend in Hershey, PA. We killed some time on the Chocolate World tour and had some dinner before heading into Hershey [...]

Freesources

Posted by Robyn Snyder on May 22, 2009

We live in the land of the free and the home of the brave, but are you aware of all of the free resources and tools Solid Cactus offers?  You are already reading the blog, but be sure to browse around through all the categories.
Are you reading eBiz Insider magazine?  If not, start now!  The [...]

SMO RAWKSTARS

Posted by Michael Jozaitis on May 19, 2009

So, like most people I’ve got a pretty strict morning ritual. I wake up, brew up some french press coffee, shower, watch CNBC and drive to work.
Then, at work it’s another ritual - swivel into my chair, drink more coffee, check my accounts from the day before and then the week or so before.  After [...]

Itchin’ To Earn Some Cash?

Posted by Robyn Snyder on May 15, 2009

As a merchant, you should always be looking for new ways to keep your audience engaged and to keep your site fresh.  Sometimes, a feature that ultimately benefits you can feel like an extra bonus to the consumer.  For example, if you check out the Scratch and Save feature on www.BlairCandy.com,  you’ll see that a [...]

At A Loss For Words

Posted by Jean Lloyd on May 14, 2009

I like to think I’m never without words. I studied writing and I use it daily in my PPC ads, emails, and of course this blog.
So why have I struggled to find a blog topic for over a week now? It’s been a busy couple of weeks here at Solid Cactus, and that’s truly a [...]

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